For any business having a physical location, the importance of local SEO can hardly be overemphasized. But many internet marketers and businesses consider local SEO as something full of mystery. In this article we are going to discuss what “Local SEO” is? Why it is needed? and why you need Local SEO. Given below are all the details about Local SEO for local businesses.
First of all we discuss the types of businesses that need to have Local SEO. In brief local SEO is essential for any businesses that have customers or clients located at a specific place. Examples are a local dentist, a lawyer, retail store, or a local restaurant or even a local ad agency. The vital test is that you need to have local SEO if you have a physical address at a location.
What are the Essentials of Local SEO?
There is not doubt about the fact that all the factors that are applicable to national SEO are also applicable in case of local SEO. This means that you need to have links, indexing, social on-page factors etc. However, local has a few unique characteristics.
Google Places Listing
The first and perhaps the most important of essentials of local SEO is that the business need to create a profile on Google places or other such services too if needed. Once you are locally listing, then your site may be shown for localized search listings.
The second important factor is getting citations. A citation is the mention of your company’s name, phone number and address exactly in the same format as it appears in Google places listing. Google is smart enough to match things but still you need to do your bit of work to make it easier for the Google algorithms. Do not use abbreviations like using STR versus Street.
And third unique factor is getting a lot of reviews. And if you get good reviews then it is and added plus. The number or reviews and quality of those reviews are very important factors in the local SEO ranking factors for your listing on Google places.
Image by By digitalart/freedigitalphotos.net